I optimize underperforming products and user experiences — by fixing what your customers won’t say, but feel.
Strategy. UX. Product. Let’s cut the noise and get to the value
I work with entrepreneurs, founders, and accelerators — across tech and non-tech businesses — to unlock growth.
BY FIXING THE ROOT CAUSE OF PRODUCT, UX, OR STRATEGY ISSUES, WE RAPIDLY IMPROVE ACTIVATION, RETENTION, AND REVENUE.
WHETHER YOU RUN A SERVICE-BASED BUSINESS, A DIGITAL PRODUCT, OR A TECH STARTUP, I HELP YOU REPACKAGE YOUR OFFER, ALIGN YOUR STRATEGY, AND BUILD EXPERIENCES USERS DON’T WANT TO LEAVE.
RETHINK.
REPACKAGE.
RETAIN.
We uncover what’s actually blocking growth — through behavioral research, audits, and sharp product sense.
We align strategy, messaging, UX, onboarding, and overall experience around your users’ deepest triggers, aha moments, so they activate and stick around.
We focus on building value — not bloated features and offers. Using research and data, we optimize your product and experience to build loyalty and increase revenue.
STOP GUESSING.
CUT THE NOISE.
GET THINGS CLEAR
TURN UNCLEAR OFFERS INTO HIGH-PERFORMING USER/CUSTOMER EXPERIENCES
MAKE YOUR PRODUCT OR SERVICE IRRESISTIBLE FROM DAY ONE
ALIGN YOUR VISION, TEAM, AND ROADMAP FOR MAXIMUM BUSINESS IMPACT
TRANSLATE SCATTERED USER FEEDBACK INTO STRATEGIC IMPROVEMENTS
CREATE FIRST EXPERIENCES & ONBOARDING THAT HOOKS AND DELIVERS REAL VALUE
IMPROVE RETENTION WITHOUT ADDING MORE FEATURES /OFFERS
SERVICES
Designers, Design Teams & Educational Institutions
Turn months of design work into compelling stakeholder presentations.
Learn UX storytelling, confident pitching, and how to read the room to drive decisions. Whether individual, team, or institution — we teach what design schools won't but stakeholders desperately need.
“I don’t just fix — I challenge, sharpen, and push you toward what actually moves the needle.”
Trusted by
I’ve been building products since I was 12.
Yes, that's my mug during my 1:1 with you
By 16, I launched my first business. That early start shaped my mindset: entrepreneurial, fearless, and always learning. I’ve failed, gone bankrupt, and watched both my own ventures and others crumble. But I’ve also been on the other side — succeeding in ventures, helping startups become unicorns, raising millions with barely any users, and turning ideas into revenue.
Those highs and lows? They taught me everything I know about what works, what doesn’t, and what truly moves the needle.
Over the past 15+ years, I’ve optimized over 110 products — from AI to CleanTech, SmartCities to EduTech. I’ve worked across industries, raised product value, and helped startups raise millions. My approach? Direct, research-driven, and strategically sharp.
Trusted mentor at leading incubators:
I’m a founder, UX & Product Professor, speaker, mentor, and consultant. I work with founders, accelerators, and product teams to uncover what’s broken — and fix it. Fast.
As a speaker and professor, I’ve delivered masterclasses, judged innovation panels, led accelerator cohorts, and trained the next generation of UX and product leaders. I bring clarity to complexity and always speak with actionable energy.
Can't stop learning: BA in Product Design, Master in UX & Consumer Psychology, Front-End Development + AI Certification — you name it. > Linkedin
“I bridge the gap between users and decision-makers — with clarity, direction, and unapologetic focus.”
Press & Events
Want to catch me live or feature me in your next event or publication? Here’s where I’ve been and where I’m heading next.
EVENTS
February - 2025
Accelerator - Unicorny Factory
How to Leverage UX & PLG for Smart Growth - Design for Growth: How to Leverage UX & PLG to Drive User Activation and Retention
June - 2025
TheStarter.io
UX/UI Design [Advanced]
Designs complex products and services using Behaviour Design and Product Strategy techniques.
May - 2025
TheStarter.io
Deliver and Present Design Decision with Confidence - For Seniors and Leaders in Product & Design - UX Pitch & UX Storytelling
June-July- 2025
TheStarter.io
UX Storytelling para Líderes: Apresentação e Comunicação com Impacto e eficaz o valor e resultados de UX Design a C-Level, e outros stakeholders
