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I optimize underperforming businesses by tackling the blind spots that sabotage growth — fixing what your customers won’t say, but feel.

Business reality checks. Strategic insights. Sustainable action.

Who do I Serve

I work with entrepreneurs, founders, and accelerators, across tech and non-tech businesses — to unlock growth.

BY FIXING THE ROOT CAUSE OF PRODUCT, UX, OR STRATEGY ISSUES, WE RAPIDLY IMPROVE ACTIVATION, RETENTION, AND REVENUE.

WHETHER YOU RUN A SERVICE-BASED BUSINESS, A DIGITAL PRODUCT, OR A TECH STARTUP, I HELP YOU REPACKAGE YOUR OFFER, ALIGN YOUR STRATEGY, AND BUILD EXPERIENCES USERS DON’T WANT TO LEAVE.

RETHINK.
REPACKAGE.
RETAIN.

We uncover what’s actually blocking growth — through behavioral research, audits, and sharp product sense.

We align strategy, messaging, UX, onboarding, and overall experience around your users’ deepest triggers, aha moments, so they activate and stick around.

We focus on building value — not bloated features and offers. Using research and data, we optimize your product and experience to build loyalty and increase revenue.

3 Rs

STOP GUESSING.
CUT THE NOISE.
GET THINGS CLEAR

TURN UNCLEAR OFFERS INTO HIGH-PERFORMING USER/CUSTOMER EXPERIENCES

MAKE YOUR PRODUCT OR SERVICE IRRESISTIBLE FROM DAY ONE

ALIGN YOUR VISION, TEAM, AND ROADMAP FOR MAXIMUM BUSINESS IMPACT

TRANSLATE SCATTERED USER FEEDBACK INTO STRATEGIC IMPROVEMENTS

CREATE FIRST EXPERIENCES & ONBOARDING THAT HOOKS AND DELIVERS REAL VALUE

IMPROVE RETENTION WITHOUT ADDING MORE FEATURES /OFFERS

Get things clear

ARE WE A MATCH?

MAKE THE MOVE

No sales, no BS... Let's get straight to the point. See first if we match and if I'm the one to help you. Book your 20-minute call with me and get ready

FAST TRACK > TRY ME

SERVICES

Your Co-Pilot for Strategy and Implementation

CONSULTING & MENTORING

Fix what's actually blocking growth — unclear offers, poor user experience, misaligned strategy.

Whether tech or non-tech, get hands-on consulting and co-pilot guidance to rapidly audit, optimize, and bring clarity to what drives activation, retention, and revenue.

7-Day All-in Intense Mode

7-DAY ALL-IN CHALLENGE

Ready to tackle your business blind spot? One card. One week. 1% better business - SOCUL Method

We dive deep for 7 days straight, with daily live 1:1 mentoring sessions, to Assess → Analyze → Align → Activate → Adapt. By the end of 7 days, you have more clarity, an aligned strategy, and an action plan ready to be implemented. No fluff. No theory. Intense hands-on.

“I don’t just fix — I challenge, sharpen, and push you toward what actually moves the needle.”

Services & Offers

Feedback

Trusted by

“She provided the expert knowledge and guidance to elevate our product and experience to new levels”

Désirée has been working with us for a number of years and her expertise has been instrumental in the development and enhancement of our product. She is extremely professional and passionate about everything related to User Experience. She listens to the businesses needs and delivers solutions and designs that will provide the end user with the experience they expect. I would highly recommend Désirée as someone that can provide the expert knowledge and guidance to elevate your product's UX to new levels. - Kevin | Founder - SaaS Software

I’ve been building products since I was 12.

Yes, that's my mug during my 1:1 with you

By 16, I launched my first business. That early start shaped my mindset: entrepreneurial, fearless, and always learning. I’ve failed, gone bankrupt, and watched both my own ventures and others crumble. But I’ve also been on the other side — succeeding in ventures, helping startups become unicorns, raising millions with barely any users, and turning ideas into revenue.

Those highs and lows? They taught me everything I know about what works, what doesn’t, and what truly moves the needle.

Over the past 15+ years, I’ve optimized over 110 products — from AI to CleanTech, SmartCities to EduTech. I’ve worked across industries, raised product value, and helped startups raise millions. My approach? Direct, research-driven, and strategically sharp.

Trusted mentor at leading incubators:

I’m a founder, UX & Product Professor, speaker, mentor, and consultant. I work with founders, accelerators, and product teams to uncover what’s broken — and fix it. Fast.

As a speaker and professor, I’ve delivered masterclasses, judged innovation panels, led accelerator cohorts, and trained the next generation of UX and product leaders. I bring clarity to complexity and always speak with actionable energy.

Can't stop learning: BA in Product Design, Master in UX & Consumer Psychology, Front-End Development + AI Certification — you name it. > Linkedin